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About Us In the late 1970`s Jeff & Cheryl Reid moved to Cairns in North Queensland Australia with their 3 boys.  As it is with most anglers Jeff wanted to catch a Barramundi with a lure, so after visiting the home of one of Australia's pioneer lure makers Norm (Chirpy) Edwards, Jeff purchased several lures & set off north of Cairns to Lakefield National Park in search of the elusive quarry. Jeff's ambition was realised with the capture of his first Barra on a lure, however being land based & knowing quite well that the northern waters of Australia also is the home of the dangerous Saltwater Crocodile, Jeff's lure supply quickly diminished . Due to this Jeff started to design & make his own lures. Therefore out of necessity (unbeknown to Cheryl & Jeff) was the birth of Reidy`s Lures. Early models were made from timber which was scrounged from where ever it could be found. Word spread about these lures & before long Jeff & Cheryl found themselves supplying local tackle stores. As time went on it became evident that timber although it made a good lure was far too labour intensive thus the decision to venture into plastic injection moulding. ABS plastic is used & the reason to use 2 piece bodies is to be able to include rattles to add to the attraction for the fish. This process is still employed today, & after over 20 years of lure making additional machines & technology has been introduced in the manufacturing process to keep on improving the lures.  On July 1st 2007 Jeff & Cheryl sold the business & property to Tasmanian couple Colin & Karen Burdon who owned & operated 2 hotels at St Helens a fishing village on the east coast of Tassie . Colin is a keen fisho & when not pulling beers could be found on the water chasing Marlin,Tuna & the many species that inhabit the east coast of Tassie. Colin & Karen will continue with current models & practices but are keen to add to the Reidy`s range. They both understand the reputation the brand has in Northern Australia & are keen to develop lures for the Southern species, as well as expand the lure range to other species in Australia as well as overseas. As with all Reidy`s products lures will not hit the stores until extensive testing is satisfied. Jeff & Cheryl Reid are still actively engaged in all testing & Colin & Karen see this as an advantage of having these great Australian Lure makers still part of the Reidy`s team. We trust you will enjoy the Reidy`s experience as much as we have of producing these great lures. Whenever you are in Darwin please call in & say hello & maybe take a tour of the Factory & see the process from start to finish. Happy Fishing & please remember FISH FOR THE FUTURE. . |
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